Kuvings announced that it will actively utilize artificial intelligence (AI) technology in its marketing operations.

With the explosion in popularity of AI technology, such as the conversational AI “GPT Chat” developed by OpenAI, which has exceeded 100 million users, AI technology is attracting attention worldwide.

Kuvings focuses on jobs where AI technology can be applied to increase employee productivity and efficiency, as well as provide differentiated experiences and innovations to customers, in line with these trends. Moreover, they plan to introduce AI systems at an easily accessible stage in the marketing field.

Using an AI-optimized platform to generate marketing materials, such as web pages, banner ads, social media channels, and emails, Kuvings will create the required advertising materials. Additionally, they plan to actively utilize generative AI that converts text into images, such as Dall-E and Midjourney , so employees can focus on creative work. .

A Kuvings representative stated, “With the recent trend of AI chatbots, interest in artificial intelligence is increasing, and we plan to actively utilize AI platforms in the marketing area to improve work effectiveness.

They also said, "This will provide a new and different experience for consumers and be a core element of the company's future growth.”

May 09, 2023 — Web NUC